Benefits Sales Strategies

A data driven wellness platform with program choice is the best tool a benefit broker can offer their clients to differentiate themselves, improve client outcomes, and establish long term relationships based on sound wellness planning and implementation.

Here are five ways brokers can up their game in a competitive market and expand their business now.

Most of the recent talk about reaching generational groups centers on millennials. But boomers continue to be active business owners and employees, and should still be on your radar.

To sell voluntary benefits, you have to deal with these 10 challenges. It's easy, right?

How can brokers better reach clients? By using this social media tool.

All market segments have room to grow, both in terms of account-level penetration, as well as additional products and increased participation at the employee level.