Benefits Sales Strategies

Effective communications must begin with a rethinking of what peoplenot employeesread, what they gravitate to, and what engages and motivates them.

With a poor economy, sad unemployment rates and that little issue called the debt ceiling to worry about, health care reform isnt the first indicator influencing decisions about employee benefits. At least thats what employers say.

Voluntary Benefits of America has got an idea to boost enrollment in voluntary benefitsan online platform called www.HighLowOrNo.com.

As a broker or agent, you are constantly aware that commissions are being cut by insurance companies and other sales organizations due to the new minimum loss ratio standards. Whats an insurance salesman to do to keep the mortgage paid, pay for the kids college tuition and put food on...

There are ways you can use the data from FreeERISA to make long-term investment decisions, but what about getting a picture of the larger market?

In the beginning was the close, and the close was good because the buyer was ignorant of the close. Then, buyers saw the close for what it was and many began to hiss at it and gnash their teeth.

The Principal's 10 Best Companies for Employee Financial Security offer a comprehensive approach to workplace benefits. Does your company stack up?

If you are selling dental plans as part of your product portfolio, or are considering offering it to your employees, it helps to know why people need good dental care.