Benefits Sales Strategies

Why that old financial marketing model doesn't work anymore.

Person-to-person networking remains the most successful job-seeking tool in the Northeast, according to a new study by Right Management, which analyzed job data on the more than 6,000 regional individuals who used career transition services during the last three years.

Sales professionals who are successful are often found to be in leadership positions, either in their field of expertise or within their company.

Conceptually, investors are thought be more risk-tolerant at younger ages and more risk-averse as they age. In fact, this idea is built into many asset allocation strategies and provides the structure for target-date mutual funds. But is it still valid?

As companies battle strained budgets during the recession, more and more are offering innovative perks to keep employees engaged, particularly as traditional employee benefit costs continue to rise.

You can call a potential prospect at any time of year to get on their radar, but the best time to get in touch is when they’re already thinking about renewing their existing contract.

Although death is not a particularly easy subject to discuss between agent and client, the topic at some point must be broached because, well, people don't live forever.

Too often a sale is lost because the salesperson blew it during the selling process.