Voluntary Benefits

There are certain commonalities in employee voluntary-benefits buying behavior, but there are also some key differences, particularly when it comes to communication.

Many people do not voluntarily think about life insurance or have the luxury of working with a financial professional--the only place they learn about and access life insurance is through the workplace.

Group health brokers who sell themselves as being innovative and non-status quo continue to ignore enhanced voluntary benefits, thus serving only half their clients and arguably snubbing those who need their cost-saving strategies the most: the employees.

By analyzing the data they have, industry leaders are pinpointing ways that benefits packages can better serve the individual--and then delivering.

New products including on-demand fitness classes, exchange-traded funds, a cancer care guide, annuities.

A half-empty glass can actually be a great marketing opportunity.