The BenefitsPRO Broker Innovation Lab is a project that supports the long-term success and survival of employee benefits brokers, consultants and advisors in a post-health care reform era. The Lab highlights and celebrates benefits professionals and companies that have embraced the changing marketplace and positioned themselves, their practices and their employer clients for success in an ever-shifting landscape. The site features ongoing editorial coverage, including case studies, articles and industry voices, as well as broker profiles.
Its only when you explain the Zenefits model to one or two employees at a small or mid-sized business that the public begins to get excited about the concept the brand represents. Thats whats got the insurance industry frightened.
