Benefits are the building blocks of financial wellness, and open enrollment is the most important opportunity of the year for employees to create a strong financial foundation.
Disrupter is the term most often used to describe health care industry thought leaders like Mark Gaunya of Borislow Insurance in Boston, Massachusetts and Andy Neary of VolkBell in Longmont, Colorado.
You may have been calling them voluntary or ancillary, but Eric is passionate in his belief that neither of those words make the case for a benefit offering that is more important to clients and employees than ever before.
Without a real understanding of the voluntary plans and how the plans can help them and their families, many employees will bypass the plans and participation will suffer.
If open enrollment had a hashtag, it might be #timeconsuming, #overwhelming or #notrelevanttome. But, the hashtag it should have is #financialwellnesstime.
Companies trying to recruit and retain the best talent might want to take a closer look at voluntary benefits its another way to expand offerings to employees without increasing costs to the employer.