The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success
Imagine if there was a way that you could change your clients perception of your firms size without signing any new office leases and going on a hiring spree
Disrupter is the term most often used to describe health care industry thought leaders like Mark Gaunya of Borislow Insurance in Boston, Massachusetts and Andy Neary of VolkBell in Longmont, Colorado.
I would argue that the most influential disrupter to our industry must be the willingness of the broker community at large to adjust, adapt, and embrace our ever-changing market.
The 2011 MetLife Broker/Consultant Study found that 58 percent of brokers plan to become more consultative to survive the regulatory and industry changes from PPACA. Yet few brokers really understand what it meansand howto be consultative.
A former broker, Nelson Griswold today works as an agency growth consultant to benefits firms across the country and is recognized as a leading expert on selling and cross-selling.