Three retirement plan providers John Hancock Retirement Plan Services, Prudential Retirement, and Voya Financial have announced recent new clients.

Even after they retire, affluent Americans are growing wealthier, thanks to the strong stock market.

In the emerging voluntary benefits market it's important to communicate the value of these products to both employers and their workforce. We spoke to brokers about how they use voluntary plans to create competitive benefit packages for their clients. Heres what they had to say.