business woman looking at camera and smiling, with hands clasped (Photo: Shutterstock)

Sometimes we wish sales was like a vending machine: Prospects choose what they want, insert the money, pick it up and walk away.  Selling in the insurance and investment world is much tougher.  Similar sounding products can be so different.  Even worse, prospects really do have a vending machine.  It’s the Internet.  They search out the cheapest price and buy.

But it might not be the right product for them.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.