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When a producer plays their proper role when taking care of the client, way fewer issues crop up and threaten the relationship.
The reality is you will lose every account the same way you won it.
The concept is simple: Recognize that the big decisions you ask your clients to make are made up of several smaller ones.
Just as you maintain a pipeline of prospects, you should do the same with potential candidates.
What if I challenged you to grow your book by 60% this year?
Marketing is not a new business idea, but in many ways, it is for insurance agencies.
Because of their focus on sales, too many agency owners/leaders tend to ignore problems when they arise.
To effectively serve their employer clients, advisors must work cohesively with the right vendor-partners to deliver that impact.
We cannot stand silent and allow this moment to simply be one more that passes. Nor is it enough to use our voices only until the initial outrage subsides. We must use this moment as a catalyst for change.
Wearing multiple hats is usually done out of necessity; however, that doesn't eliminate the fundamental problem of dual roles.