Benefits Sales Strategies

You are likely doing several of these already. What about the others? Will one idea be a good fit?

They are underused but could become more popular with more holistic planning and offerings from retirement providers, Cerulli says.

Just as you maintain a pipeline of prospects, you should do the same with potential candidates.

Everyone secretly wants to know everyone else's salary. How much do they make?

Tom Malesic, founder and CEO at EZSolution introduces basic digital marketing concepts on major social media platforms like Facebook and LinkedIn and goes into detail about finding your audience on Facebook and using industry tricks to reach them more effectively.

Here are a few examples of ways employee benefits professionals can leverage technology and provide resources to better serve their clients during this time of change.