Benefits Sales Strategies

The new environment in which we are operating demands an ability to thrive in an environment that encourages constant change. More than simply being fast, you must become an agile organization with a clear sense of direction.

By understanding the top-of-mind employer benefit issues and responding to them appropriately and effectively, brokers and advisors can better serve existing clients, attract new ones, and help employees protect themselves and their families going forward.

Using a personalized approach with your employer clients and their employees is all about building and nurturing relationships. Here are a few keys to personalizing the client experience.

Zenefits has been in the spotlight for a while now, but there is still plenty of activity swirling around the company that has been buried under the headlines. Here are some we found interesting.

Nothing is official yet, but The Wall Street Journal reports that federal regulators have privately voiced concerns about Anthems proposed $48 billion acquisition of Cigna.

Have you ever considered what comes up when people search for you or your business? Does your vision correspond with the results that pop up on the results page?