Benefits Sales Strategies

Increased longevity is changing the social and economic pressure many in the workforce feel. I like to refer to this issue as the sandwich and the barbell because they are two aspects of longevity, putting pressure on both employees and employers.

This month, I want to cast doubt on another tried-and-true method of reducing costs reducing benefits.

With the arrival of the Affordable Care Act, some predicted that health insurance brokers serving the industry and small group employers would become obsolete. Despite predictions of demise, licensed agents are arguably more essential than ever.

Health insurance exchanges, once touted as the future of health care, have proven to be anything but a perfect solution for consumers.

While it takes years and years to build a company beyond its founder(s), most owners have a difficult time thinking through viable options and making plans for ownership succession.

How can brokers remain responsive and connected to their clients while aggressively pursuing new business opportunities