Benefits Sales Strategies

You arent selling products, ideas, access or subscriptions, despite what it says on the shingle outside your office.

Liazon Corp. say the driving force behind its "exceptional growth" is a wide network of broker partners.

I remember a few years ago when my wife and I were trying to find a builder to construct our dream home. It was a lengthy process to find the right individual.

The company, whose software products are used by more than 20,000 insurance brokerages, carriers and agents, finds that the PPACA can be good for business.

I find it fascinating how many people claim that cold calling is dead, that it is a waste of time or that it is the least-effective way to generate new sales leads.

Knowing how to generate a continuous flow of high-quality referrals is among the most important marketing challenges any advisor faces.