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In this episode of the ShiftShapers podcast, host David Saltzman welcomes Steven Amiel, CMO at NextGen Benefits, to explore why marketing has become more challenging, costly and less effective in terms of ROI than ever before.

New survey suggests fewer than half of employees are aware of what's even offered.

Obesity and excess weight were estimated to have cost U.S. businesses and employees $425.5 billion in 2023.

Pharmacy benefit manager Optum Rx plans to launch Clear Trend Guarantee in 2025 to allow employers and health insurers to more easily manage their drug spending, while creating more predictability for patients around costs.

Bridging connections between HR and marketing is about better serving an organization's internal customers, who deserve the best and most empathetic employee benefits experience possible.

Discover the 'ABC' principle of cybersecurity and how it can help change a company's culture.

The compensation employees receive is more than the number on their paycheck – 401(k) matching contributions, student loan repayment, employee stock purchase or employee discounts can add up to $10,000.

The All-Payer Health Equity Approaches and Development (AHEAD) model includes additional support for primary care to assist with care management and health maintenance – areas where digital health tools would be invaluable.