{
  "author": {
    "name": "Marty Traynor",
    "webUrl": "/author/profile/marty-traynor/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 217,
    "social": [],
    "articles": [
      {
        "uri": "/2019/04/16/why-its-irrational-to-expect-benefits-participation-to-be-increasing/",
        "title": "Why it's irrational to expect benefits participation to be increasing",
        "byline": "Marty Traynor",
        "kicker": "Commentary",
        "prettyDate": "April 16, 2019",
        "timeToRead": "4 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg",
          "width": "600",
          "height": "657"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "Multiple factors affecting participation have evolved, and they more than counter any positive expectations about benefits engagement.",
        "body": null
      },
      {
        "uri": "/2019/03/07/discretionary-or-necessary/",
        "title": "Discretionary or necessary?",
        "byline": "Marty Traynor",
        "kicker": "Commentary",
        "prettyDate": "March 07, 2019",
        "timeToRead": "4 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg",
          "width": "600",
          "height": "657"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "Most people consider medical insurance protection to be an essential part of financial security, but where does disability insurance fall?",
        "body": null
      },
      {
        "uri": "/2019/02/14/lets-stop-taking-life-for-granted/",
        "title": "Let's stop taking life for granted",
        "byline": "Marty Traynor",
        "kicker": "Commentary",
        "prettyDate": "February 14, 2019",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg",
          "width": "600",
          "height": "657"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "We tend to treat group term life insurance as a commodity, focusing on price instead of employee needs.",
        "body": null
      },
      {
        "uri": "/2018/12/18/5-lessons-from-my-50-years/",
        "title": "5 lessons from my 50 years",
        "byline": "Marty Traynor",
        "kicker": "Best Practices",
        "prettyDate": "December 18, 2018",
        "timeToRead": "4 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg",
          "width": "600",
          "height": "657"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/best-practices/",
            "sectionName": "Best Practices"
          }
        ],
        "summary": "I have learned many valuable lessons during my 50 years in benefits. Here's a handful of them.",
        "body": null
      },
      {
        "uri": "/2018/11/13/financial-wellness-and-next-tuesday/",
        "title": "Financial wellness and next Tuesday",
        "byline": "Marty Traynor",
        "kicker": "Best Practices",
        "prettyDate": "November 13, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg",
          "width": "600",
          "height": "657"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/best-practices/",
            "sectionName": "Best Practices"
          }
        ],
        "summary": "Financial wellness is one of the most talked about emerging benefits, but there is little consensus about the definition of a successful program.",
        "body": null
      },
      {
        "uri": "/2018/10/16/building-up-your-benefits-core/",
        "title": "Building up your (benefits) core",
        "byline": "Marty Traynor",
        "kicker": "Commentary",
        "prettyDate": "October 16, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg",
          "width": "600",
          "height": "657"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "A recent trip to the physical therapist got me thinking about the benefits employees and employers consider to be the core. ",
        "body": null
      },
      {
        "uri": "/2018/09/07/the-appeal-of-a-half-empty-glass/",
        "title": "The appeal of a half-empty glass",
        "byline": "Marty Traynor",
        "kicker": "Commentary",
        "prettyDate": "September 07, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/08/GlassHalfFull.jpg",
          "width": "616",
          "height": "372"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "A half-empty glass can actually be a great marketing opportunity.",
        "body": null
      },
      {
        "uri": "/2018/08/16/educating-before-enrolling/",
        "title": "Educating before enrolling",
        "byline": "Marty Traynor",
        "kicker": "Commentary",
        "prettyDate": "August 16, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg",
          "width": "600",
          "height": "657"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "A key part of the open enrollment education and communication process is often overlooked until just before open enrollment, when it's often too late.",
        "body": null
      },
      {
        "uri": "/2018/07/10/proactive-customer-service-2-cautionary-tales/",
        "title": "Proactive customer service: 2 cautionary tales",
        "byline": "Marty Traynor",
        "kicker": "Commentary",
        "prettyDate": "July 10, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg",
          "width": "600",
          "height": "657"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "In two true-life stories, Marty reflects on how different airlines handled overbooked flights and the resulting customer satisfaction.",
        "body": null
      },
      {
        "uri": "/2018/06/05/small-can-be-big/",
        "title": "Small businesses can be big business",
        "byline": "Marty Traynor",
        "kicker": "Commentary",
        "prettyDate": "June 05, 2018",
        "timeToRead": "3 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg",
          "width": "600",
          "height": "657"
        },
        "authors": [
          {
            "webUrl": "/author/profile/marty-traynor/",
            "name": "Marty Traynor"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "Why has the small-group market been so overlooked by benefit professionals?",
        "body": null
      }
    ]
  }
}