Benefits Sales Strategies

The service-as-a-differentiator message is often the go-to play when trying to close a new deal, but it's a total cop-out.

While some brokers are apprehensive about exploring new health care options, brokers who embrace the movement before their competition can use it to their advantage.

Let's consider 8 easy topics that get people to open up. But remember the adage 'Give to get' -- you need to share information too.

 At the recent Q4Live memeber conference in Nashville, Wendy Keneipp, Q4i partner, moderated a panel of benefits advisors, who discussed their…

Let's face the music: Deductibles don't work. They haven't; they won't. They blunt the cost of care, obscure the health care market for consumers, fail to save your clients money, and don't promote health.

How do brokers get on board with financial wellness? How can they distinguish between the multitude of offerings and successfully communicate the value of workplace financial wellness programs to clients?