Benefits Sales Strategies

With full access to their data, mid-market employers are empowered to change the carrier’s narrative about their risk posture and its role in rate increases and shape their own vision.

I asked three industry experts for their thoughts on where things stand, where they might be headed next, and what all of it means to you.

AI-powered recruiting tools analyze customer retention rates, policies sold and geographic reach of agents.

Benefits costs are ‘unsustainable,’ but some companies are saving $3M annually with AI and decision support.

"These leadership changes create a sharpened structure to build upon our strengths for continued growth, enhance our customer focus and deliver even greater value for those we serve," Chairman and CEO David M. Cordani said.

For the first time in the survey’s seven-year history, 401(k) plans tied with dental insurance as the second-most important benefit to employees.

Many companies have started funding wellness programs that enable staff members to keep fit, control their stress, and enhance financial security. Still, the execution of such initiatives calls for careful consideration of crucial legal aspects.

With increasing demand and higher costs, ensuring appropriate patient access is more critical than ever and 2025 will likely be key in determining the impact of GLP-1s on plan costs.