Benefits Sales Strategies

Benefits advisors and HR departments face the challenging task of monitoring regulatory changes and managing growing benefit costs (like health care) while still providing employees with robust benefits that help them effectively attract and retain their workforce.

Just as baseball teams once fixated on home run hitters while overlooking equally valuable players with different skill sets, many organizations focus heavily on traditional big-ticket benefits like premium health care plans while missing opportunities to create greater value through strategically allocating their benefits budget.

The intersection of rising costs, the hybrid workplace, and heightened employee expectations is reshaping the way employers think about health care benefits; but this presents an opportunity for brokers to get creative with what they offer their clients.

Nearly one-third of adult employees would change jobs in order to gain coverage.

Interviewing prospective HSA providers can help determine how they can effectively help your employees maximize their health care savings outcomes.

More than two-thirds of employees experience symptoms of digital eye strain, which can negatively impact productivity and work effectiveness.

There is an urgent need for improved wellness-focused benefits tailored to the challenges educators face.

After turning over more than 1,300 documents to the Federal Trade Commission, the fast food giant is turning its attention to subpoenas from pharmacy benefit managers the agency accuses of artificially inflating insulin prices.