Broker Innovation Lab

With open enrollment just around the corner, there are plenty of things that brokers and their clients can do to influence account adoption.

Many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement. One need look no further than the ubiquitous Starbucks brand for inspiration.

Many of your employer clients feel stuck without options when it comes to offering a health plan to their employees, unsure of where to turn for advice about cutting costs, without cutting benefits. Enter the Employer Bill of Rights.

Brokers and advisers play a pivotal role in helping employees overcome information overload. Here are some tips to share with your customers.

Increasingly, to be given the opportunity to solve an organization's benefits challenges, brokers also have to provide advice and solutions for the rest of the prospect's HR concerns.

As we approach open enrollment season and the holidays, I know it can be difficult to juggle it all.