On-exchange health coverage selection activity is predicted to fall about 4.9 percent this year, to about 11.2 million.

With open enrollment just around the corner, there are plenty of things that brokers and their clients can do to influence account adoption.

The SEC says that despite its initiative, 12b-1 disclosure failures “persist.”

Many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement. One need look no further than the ubiquitous Starbucks brand for inspiration.