Why, after years of saying the right things and vowing to do better, does our industry still look so much like it always has?

We cannot stand silent and allow this moment to simply be one more that passes. Nor is it enough to use our voices only until the initial outrage subsides. We must use this moment as a catalyst for change.

Sales teams need to find a way to intervene earlier in the buying process, both for their benefit and that of the buyer.