The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success
One of the best ways I’ve found to keep my ear to the ground when it comes to industry trends and find out what’s on the minds of top benefits professionals is by attending industry events. Most recently, I made the short hop from Denver to Utah to attend the 10th annual ASCEND conference in Salt Lake City.
At this year's BenefitsPRO Broker Expo, four industry leaders shared their stories about finding their niche in the industry, and how they adapted to overcome challenges.
Our next two features are all about shifting and changing to keep with the times. They are great examples of what happens and the things you can achieve when you take a step back to look at things a little differently!
I recently caught up with Nelson Griswold, president of NextGen Benefits, to discuss the current state of the benefits industry, its looming talent shortage and the importance of mentorship.
We begin by discussing the importance of standing out in marketing, and how writing a book takes you from a cold-calling salesperson to an industry expert.