BenefitsPRO Magazine-April 2020

Letter from the Editor

Prepare for what's next (but don't overreact)

Paul Wilson | March 20, 2020

Maybe we should settle down, remain vigilant and listen to scientists and other experts when a threat arises.

April 02, 2020

Issue Gallery

Best Practices

What the C-suite wishes brokers knew

A company's top executives are also increasingly taking more of a hands-on role with their most valuable asset—their employees.

Features

The Amazon trap

Mick Rodgers | April 07, 2020

Cigna, Aetna and others in the health care space would be well-served to look at what happened to Toys "R" Us or Borders not so long ago.

Personal, portable, paid for: ICHRAs could do for health care what 401(k)s did for retirement

John Barkett | February 07, 2020

The individual coverage HRA could be the biggest shift in how employees access health insurance since WWII.

Voluntary benefits: 2020 and beyond

Trey Loughran | January 24, 2020

Building on the growth and diversification of product offerings over the past ten years, the voluntary benefit industry is poised for expansion and increased adoption over the next decade, as talent attraction and retention continue to a top priority for employers.

Columnists

To prospect or market? That is the question

Kevin Trokey | April 08, 2020

You must find the discipline to block out the appropriate amount of time for your fill-the-pipeline activities. But which ones?

How brokers' 'competitive edge' has changed

Marty Traynor | April 16, 2020

Columnist Marty Traynor goes back 16 years to revisit some of the timeless themes of his first BenefitsPRO articles.

Discover the gold you've always had

Christopher Carosa | April 30, 2020

Concentrate on your existing relationships and discover a way to broaden your service.

The power of generational demographics

Bonnie Brazzell & Nick Rockwell | April 16, 2020

You may think that different generations find different types of insurance products more important than others--and you're right!

Face of Change

This is a renaissance: A Q&A with Lindsay Clarke Youngwerth

Paul Wilson | April 09, 2020

Lindsay Clark Youngwerth is a benefits consultant at the Shandro Group, and she's not waiting around for health providers to find a better way to deliver care.

Action/Reaction

Replace fear with curiosity: Recommended reading (and listening) for brokers

BenefitsPRO Editors | April 21, 2020

Looking to broaden your horizons with a new book or podcast? We've got a great list of recommendations.