BenefitsPRO Magazine-April 2018
Letter from the Editor
Our annual Broker of the Year awards provide an opportunity to highlight the many advisors who are doing things right: innovating, adapting, finding ways…
Columnists
If you're fascinated by an idea, you will not only respond favorably (buy it), you will also continue to favor it (own it) and potentially become an advocate (sell it).
If brokers demand changes and improvements today, they are more likely to get their way.
Sales goals are usually some function of just putting out a number to make the accounting department go away.
From baby boomers to Generation Z, today's employers need to offer a range of voluntary benefits that appeal to many different types of employees.
In the real world of behavioral economics, loss aversion tells us the negative is more effective at influencing behavior than the positive.
Face of Change
Josh Jeffries is a principal at Arkin Youngentob, which has been in business for more than half a century.
BPRO Broker Expo Preview
Artificial intelligence is no longer a futuristic sci-fi hope; it's a set of algorithms and technologies. What does it mean for health care?
At this year's BenefitsPRO Broker Expo, Vinay Gidwaney will be discussing how the insurance industry will be affected by the same disruption that has revolutionized the travel and entertainment industries.
Prospecting and marketing should be intentional activities that producers and the agency engage in on a daily basis. You can't have one without the other.
At her BenefitsPRO Broker Expo session, Susan Combs will help brokers figure out how to calculate their worth in a new era of benefits consulting.
Broker of the Year
This year's outstanding brokers embrace disruption and new ways of thinking about the benefits industry, and they emphasize their roles as consultants who provide a range of services.
Action Reaction
BenefitsPRO asked readers, what was the best or worst conversation you've ever had with a client/prospect?
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