BenefitsPRO Magazine-April 2018

Letter from the Editor

Defining models of success

Paul Wilson | April 02, 2018

Our annual Broker of the Year awards provide an opportunity to highlight the many advisors who are doing things right: innovating, adapting, finding ways…

Columnists

Behavioral enrollment, part 3: Fascinating stories

Marty Traynor | April 06, 2018

If you’re fascinated by an idea, you will not only respond favorably (buy it), you will also continue to favor it (own it) and potentially become an advocate (sell it).

Face of Change

BPRO Broker Expo Preview

The sweet spot for sales success

Wendy Keneipp | April 14, 2018

Prospecting and marketing should be intentional activities that producers and the agency engage in on a daily basis. You can't have one without the other.

Broker of the Year

2018 Broker of the Year: Meet the finalists

Scott Wooldridge | April 14, 2018

This year's outstanding brokers embrace disruption and new ways of thinking about the benefits industry, and they emphasize their roles as consultants who provide a range of services.

2018 Broker of the Year finalists

Scott Wooldridge | April 01, 2018

This year's exemplary group of finalsts embrace disruption and new ways of thinking about the benefits industry, and they emphasize their roles as consultants who provide a range of services.

Action Reaction

Good brokers, bad conversations

BenefitsPRO Editors | April 05, 2018

BenefitsPRO asked readers, what was the best or worst conversation you've ever had with a client/prospect?

BenefitsPRO Daily

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