Enrollment

New benefits analytics tools give managers real-time data to showcase which benefits are being utilized and by whom.

Employers selecting a new plan or carrier must sort through an increasing number of options, hoping to choose a product that will provide the most value to their workers at a reasonable price. At the same time, this growing complexity can make it more difficult for employees to understand their benefits, negatively impacting the customer experience.

Standard benefits, like medical and dental insurance and paid vacation, only scratch the surface of what younger employees care about today. Now, employers need to offer the same types of perks we've all come to expect from our smartphones: convenience, choice, connection and more.

Today's employees are looking for a set of benefits options as diverse as the lifestyles they maintain.

Not only are they expanding the range of offerings, but employers are aiming to create the personalized experience that many employees have come to expect.

We need to move beyond the perception that benefit communication programs are focused on enrollment.

Trends can tell us which way the wind is blowing so we don't get left behind, but they're not an invitation to jump in head first.

Getting employees to listen to your message during open enrollment is hard. Here are some new strategies to try.