BenefitsPRO Magazine-January/February 2020

Letter from the Editor

Give them a puppy

Paul Wilson | January 21, 2020

I learned a lot during my ill-fated career in sales. My biggest takeaway? I’m not very good at it.

Features

Columnists

Two kinds of voluntary

Marty Traynor | February 17, 2020

We need to move beyond the perception that benefit communication programs are focused on enrollment.

Suck it up!

Kevin Trokey | February 11, 2020

Not enough opportunities in the pipeline? Whose fault is that?

Getting the most from a sale, part 2

Bonnie Brazzell and Nick Rockwell | February 07, 2020

As workforce demographics shift, what actions are you and your carrier partners taking when employees change jobs or retire?

Don’t get caught up in trends too soon

Bonnie Brazzell and Nick Rockwell | February 13, 2020

Trends can tell us which way the wind is blowing so we don’t get left behind, but they're not an invitation to jump in head first.

Action/Reaction

Face of Change

100 Sales & Marketing Tips

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